Employee Spotlight: Christian Martinez-Gonzalez
Updated: Sep 8
Occupation: Academic Advisor, The Youth Leadership Development Program (LDP), Social Media Marketing Specialist Education: Ramapo College of New Jersey - B.A., Political Science; Minor in Psychology
Christian Martinez-Gonzalez, is a multifaceted, brilliant talent. He continues to be a vital component to both the Academic Advisors team and Social Media Marketing department. While his primary role is serving matriculating first generation students through high school, Christian has been a major contributor to the re-branding and redevelopment of ASPIRA's online presence. His daily responsibilities also include:
Providing college and career counseling for both students and their parents;
Facilitating exciting college and career workshops;
Planning visits to local colleges and universities;
Professional development training for teenagers;
Educating families on the financial feasibility and college affordability of higher education.
Social Media Marketing
Research and review social media analytics to find effective ways to draw followers to ASPIRA's social media platforms;
Collect data and synthesize information on follower behaviors;
Assist in the development, creation and marketing of all social media campaigns;
Identify and implement fundraising strategies using online money transfer apps (Paypal, Zelle, CashApp and Venmo).
Christian continues to be a staunch advocate for the local and broader Essex County community. As a proud Mexican-American man, he is determined to use his knowledge, skills, and passion to serve underrepresented populations, obtain college access, and empowering students with the tools that they need to obtain academic and personal success. " As a first-generation college student, the college application process was very difficult and brand new to me and my family. Luckily I had some great mentors and counselors which led me to Ramapo College. As a member of ASPIRA, I want to be a resource to all young people that grew up like me, working with students in a peer to peer capacity." Cool Fact: As a Boy Scout, Christian once cliff jumped 25 feet into water at Floodwood, New York. Holy cow!